Started in 1984 by Michael Dell, in the late eighties they became the first computer firm to offer customers next day, on site service. They gained market dominance thanks partly to the popularity of their competitively priced Inspiron and Latitudes. Since then they've branched out into the lucrative gaming market with the release of their cutting edge gaming XPS line, the launch of the no frills business line-up Vostro. Whether you like their configurable Dell laptops or not, the company is positioned securely in the market and their brand is here to stay.
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